Converting Every Visitor into Subscriber
If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. In fact researches state that you have about 8 to 10 seconds to attract your visitors interest or they will click away.
The fact of the matter is that your visitor may never come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form in exchange you will have to give your visitor something of value such as a free report, eBook, video or something that they will feel will be an asset to them.
And if your visitor signs up to be on your mailing list, you can then follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her. You can also do a slow and constant drip of information that will educate them in the chosen niche market.
If you were in the dog training niche, then you’d maybe want to give them a special report on how to stop them wetting in the house, or chewing the furniture. Once they see that what you have to say is worth reading, then you can promote other offers that you’ll make a profit from. Develop the relationship first and the money will follow in the future.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.