https://www.social-media-mangement.com/social-media-management-blog.html Social Media Management Experts blog will keep you instantly updated with the social media scene. en-us social media management Sat, 28 Jul 2018 20:35:24 -0400 Sat, 28 Jul 2018 20:35:24 -0400 social-media-mangement.com https://www.social-media-mangement.com/10questions_for_realtors.html3a835e9c62e249a820fa2a72fdb3a01d10 Essential Questions for Realtors and Brokers to Ask When Setting Up Your Social Media Marketing Campaign Don’t Start Your Social Media Marketing Campaign Until You Answer These 10 Key Questions Sat, 5 Oct 2013 06:43:12 -0400 https://www.social-media-mangement.com/RealEstateAgentSocialMedia.htmlf9f54ce64f6a56ea63bbbbad8992f3ceNow real estate agents from all over are beginning to join and benefit from the social networks like FaceBook, Twitter, LinkedIn and more. Thu, 20 Dec 2012 16:03:49 -0500 https://www.social-media-mangement.com/social-media-management.html0167a60a0bbfd6674053f0abca14e2a5Would you like to share your knowledge about social media management? Great, find out how you can submit your story or tip here. Mon, 14 May 2012 13:58:29 -0400 https://www.social-media-mangement.com/social-media-management-blog.html#Coca-Cola-Cuts-Ad-Spend-by-66-and-Invests-More-in-Social-Mediac5e58bb31ff23070b4ebbebd251728f2The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media. A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,”many of our recent advertising campaigns and promotions have also utilized online facilities such as Facebook and YouTube more”. With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realized the value of integrating offline and online marketing. Thu, 24 Mar 2011 22:18:22 -0400 https://www.social-media-mangement.com/social-media-management-blog.html#Chrysler-Splits-With-New-Media-Strategies-Over-F-Bomb-Tweet-On-Company-Blog-Automaker-Says-Its-Taking-Matter-Seriously-Not-Being-Overly-Sensitive81610adab255d02de0b4b9da7a0887f5When an employee of New Media Strategies dropped the f-bomb in a tweet from client Chrysler's Twitter account March 9, it might have been chalked up to one of those things that can happen to someone on a bad day. Instead, Chrysler decided not to renew its contract with the agency. The dustup began yesterday when one of the agency's staffers tweeted from the @ChryslerAutos account: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive." Fri, 11 Mar 2011 10:37:27 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#The-indelible-impact-of-cloud-mobile-socialdabae77225a540b60310eb04dcdc8b7aIt seems you can't go to a conference these days without seeing a strong focus on the cloud, mobile and social media. They are having a profound impact on technology in general and on content management in particular. Yet people seem to struggle with these concepts and the relationship that exists between the three technologies. The cloud in particular seems to confound people, but when you link information in the cloud, it makes it possible to get your content from any device anywhere and that's very powerful for users (if a bit scary for IT). From a content management standpoint, it means that content isn't always on premises or always under your control and you have to find ways to deal with that. Thu, 10 Mar 2011 15:22:40 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Pharma-Left-Out-Of-Social-Circlesd0fae3d8fd50b115434c7f6721274d11The Food And Drug Administration has delayed advertising guidelines for pharmaceutical social media marketing, and pharma companies are twiddling their thumbs. Twice last month, the head of the FDA's division of Drug Marketing, Advertising and Communications suggested that little will change. "The process is taking longer than we thought," he said in a New York conference. He said part of the delay had to do with the agency's concern that social media companies might be ephemeral. Tue, 8 Mar 2011 08:08:04 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Mint-Social-Named-One-Of-The-Top-Social-Media-Marketing-Companiesf641d1f3af4cb40d40866db18151ff8fScottsdale, Arizona ( release-news ) March 03, 2011 - For the seventh consecutive month, Scottsdale based company, Mint Social is named one of the best social media marketing companies in the U.S., according to a study conducted by TopSEOs.com. TopSEOs.com, an independent authority on search vendors, identifies and ranks the best internet marketing agencies and tools using various rigorous evaluation processes. The criteria for determining the top social media marketing company assesses a business based on five key factors important to social media optimization: trend awareness, brand management, consultation, methodology, and reach. Sat, 5 Mar 2011 10:08:09 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Why-Data-Mining-Is-the-Next-Frontier-for-Social-Media-Marketingf3d995b4db69d12e34d12bbffe2b94b9Chris Boorman is the chief marketing officer and senior vice president of education & enablement at Informatica. He is responsible for Informatica’s global voice to the market, which includes corporate, partner and field marketing. The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, and for many companies that view persists. A social media consultant recently said that even today, when he approaches potential clients for the first time, they typically refer him to their PR agency, because “they handle Facebook for us.” Fri, 25 Feb 2011 11:10:02 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Why-social-media-gives-your-doctor-an-ulcer0a9eca709db2297ea4481767f5bbb7d9Some runner out there was a little overeager. A member of question-and-answer site Quora used the service to pose a burning question about a potentially reckless activity: "How do you train for a marathon with a stress fracture in your ankle or foot?" Seriously? Ouch. Luckily, there happened to be a sports therapist who was reading. "There (are) plenty of marathons left in the world for you to do when the stress fracture has healed," the therapist warned. "The amount of training required for a marathon means that this will severely stress the bone if it's already overloaded, and could even lead to long term problems that stop you running altogether. Get professional assessment, let it heal, and plan the next marathon." Fri, 25 Feb 2011 08:45:22 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Taco-Bell-Beefs-Up-Facebook-Likes---With-Leftoverse0d7584ad5bb663063f0ed196150129cTaco Bell turned a class action lawsuit into a Facebook campaign and helped lift its "likes" by roughly 250,000 during the last week. The quick-serve chain employed a like-gating tactic that's become common among marketers on the social site. Announced on February 8, the brand offered a free beef taco to Facebook users who "liked" it. The offer was good for consumers who had already "liked" Taco Bell - 5.4 million at the time - as well as newcomers. The fast-food brand committed to giving away 10 million coupons for the tacos, which typically retail from $.99 to $1.09. Consumers had until February 15 to access and use the coupons. Mon, 21 Feb 2011 11:48:52 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Governments-turn-to-technology-in-post-disaster-reviewbdef3f86b025e412302ec8a53f48ef33The Federal Attorney-General, Robert McClelland, has signalled a growing role for social media and other communication technologies to play in helping governments manage natural disasters. According to a communiqué issued by McClellands's office, and following the convening of an extraordinary meeting of the Ministerial Council for Police and Emergency Management – Emergency Management (MCPEM-EM) on Friday, technology will be a major discussion point as state and federal governments begin assessing ways to improve the nation’s resilience following summer’s natural disasters. Mon, 14 Feb 2011 08:02:13 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#75-Of-Small-Businesses-Are-Upping-Social-Media-Usage-This-Year-Readc76089e02989e2ec026dbe8bc070a5ccIn December, SaleSpider conducted a survey and one-on-one interviews to find out how mid to small-sized companies use social media. Of the 384 businesses that responded, most thought social media marketing worked really well and planned to up their efforts in 2011. Here are the significant findings: * 75% of small businesses will do even more social media marketing in 2011 * 63% thought social networking drove their sales and increased revenue * 40% of the 63% said social networking made a "significant' impact on their sales and revenue * In 2011, most small business are going to spend between 26% and 50% of their time and budget on social networking (34%) * 53% are currently using or will soon use social networking sites from their mobile device. Wed, 9 Feb 2011 09:21:18 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Social-CRM-Doesnt-Exist-But-a-Need-Does70325488c9511dc0018144bdc3131288From Houston Neal, Software Advice - http://www.softwareadvice.com/crm/ Social CRM is to the social media craze what eCRM was to the dot com bubble. The enterprise apps community is hungry for a big new category and social CRM smells tasty. As a result, software vendors, tech media and research analysts are all racing to promote and opine on this new market. Gartner, for example, appears to have hastily published their Magic Quadrant for Social CRM, which has been panned as confusing and unfocused. But Social CRM Doesn’t Exist In reality, social CRM is a misnomer. It doesn’t exist yet. This catch-all nomenclature implies a category far more straightforward than the diverse set of specialized systems currently targeting the social media opportunity. “There is no such thing as a social CRM suite yet, says Jacob Morgan, Principle at Chess Media Group. You have community management platforms, CRM vendors, monitoring guys. No one does everything.” Sat, 29 Jan 2011 10:27:59 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Report-Twitter-Ad-Sales-to-Reach-250M-by-2012d65604d92d021e581f76cfde52902656Twitter is expected to generate $150 million in advertising revenue this year and $250 million during 2012, according to eMarketer. New York-based eMarketer arrived at the estimates by aggregating data from numerous research outlets and supplemented the information by interviewing advertisers and people familiar with Twitter's ad business. It also put a lot of weight on Twitter releasing a self-service promotional platform this year, while citing how ad sales for Google and Facebook exploded after they offered their platforms. Tue, 25 Jan 2011 11:20:30 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Schmidt-Out-as-Google-CEO6c80f301c40fbd53b6312a0ca6f0a64dGoogle just dropped a bombshell: Eric Schmidt is out as CEO (as announced in the company's earnings report. We'll be covering the company's earnings call, which is sure to have more on this. He will step down from the role starting April 4, and co-founder Larry Page will take charge of Google's day-to-day operations as CEO. Co-founder Sergey Brin will devote his energy to strategic projects like working on new products. Schmidt will assume the role of Executive Chairman, focusing externally on deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership--all of which are increasingly important given Google's global reach. Internally, he will continue to act as an advisor to Larry and Sergey. Fri, 21 Jan 2011 08:45:15 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Social-Media-Weekend-Quora-and-BranchOut5e0922729f5a573b933d4d3405d09234If you haven’t lived under large rock in the last few months you have probably heard of these two newcomers to social media landscape. BranchOut brings career networking to Facebook. Somewhat similar to LinkedIn. Branchout helps you to connect professionally. It is a LinkedIn competitor and one of the first things it suggest you to do is to import you LinkedIn profile. I have long held an opinion that for regular people, as oppose to marketing droids, being on multiple social networks is not reasonable behavior. But… I actually thought that LinkedIn is an exception. Guess what? There just wasn’t good enough alternative of it on Facebook. Seems that now there is and going on LinkedIn for professional networking might loose it’s appeal. Tue, 18 Jan 2011 10:01:44 -0500 https://www.social-media-mangement.com/backlinks.html7e611ade133fc9445eaff81325e988fbDownlaod this free ebook and learn how important backlinks are to your site and where to find them to improve you search engine results Mon, 10 Jan 2011 11:08:51 -0500 https://www.social-media-mangement.com/fanpage_case_studies.htmle816c8c693d7aa5bffb5fd17f2b4d032Case studies of the most popular fanpages on Facebook Thu, 6 Jan 2011 11:56:43 -0500 https://www.social-media-mangement.com/fanpage_dollars.htmlf80d6787456191d8ea83fe01da4227b8The Complete A-Z Blueprint On Making A Fortune From Fanpages Thu, 6 Jan 2011 11:43:57 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Social-Media-Marketing-Facebook-Twitter-Arent-Enough669c17691f268c2b99535debfea021e7The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. But for those of us who participate in the practice, there are clear signs that Twitter and Facebook aren't enough. Plenty of recent facts and figures have helped to hammer this point home: Wed, 5 Jan 2011 08:49:57 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Flush-With-Investor-Cash-Facebook-Gains-on-Search-Giants62d4309586af89d7d0ee10fca9a05b99Goldman Sachs's eyebrow-raising $500 million investment in Facebook appears to be supported by a new JP Morgan report, which includes comScore data. The report revealed that 70 percent of U.S. Internet users had logged onto the Palo Alto, CA-based social site from August through October - up from 48 percent during the same months in 2009. That huge gain appears to have stunted growth for Google and Yahoo. Google saw only a lift of 2 percentage points year-over-year for the three-month period, going from a share of 79 percent of all Internet users to 81 percent. Yahoo's results were marginally better, as it went from 79 percent to 84 percent for the same period. Tue, 4 Jan 2011 08:52:18 -0500 https://www.social-media-mangement.com/forummarketing.htmlab17271f1e26405a76da0fd212e76fe0If you're not using this one simple method to attract qualified prospects to your business you're missing out on a huge profit potential Mon, 3 Jan 2011 10:33:38 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#6-Best-Social-Media-Posts-of-2010b7e8c5d38fc0cec16cf8f9988ad08904Here I go again plowing through something like my 10th post of the day while I work a relaxed schedule from the comfort of my own home for once. I know, I know, you’re probably thinking that I need to stop being such a slacker with these easy to post 2010 recap posts, but fact is these take time too. I’m not sure how many more recaps for 2010 that I have left in my fingers so I better get crackin and get to what I feel were the 6 best social media related articles featured here on the Extreme John blog over the last twelve months. Fri, 31 Dec 2010 09:52:30 -0500 https://www.social-media-mangement.com/first100subscribers.html02b346cbd98c76c7c54730cbc0b76d4eA free report that will show you how to get your first 100 subscribers for your list Tue, 21 Dec 2010 11:47:18 -0500 https://www.social-media-mangement.com/wordpress-secrets.htmlcdd08fb732087c696c2f84e5fd6cc150We love WordPress. In a matter of seconds, for free - you can have a pro-looking site that is very Tue, 21 Dec 2010 10:18:04 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Top-10-Facebook-Fan-Pages-vs-Top-10-Twitter-Users2ed314f06015ed662ffeb78fa294f9d8Based on statistics from All Facebook, which tracks the most popular Facebook fan pages, and Twitter Counter, which tracks the most popular Twitter users, there are significant differences between the make-up of the most popular accounts on each service. While the top 10 Twitter users are all celebrities and public figures, the top 10 Facebook Fan Pages are a mix of commercial brands, TV shows and celebrities. As at the time of writing, the top 10 Facebook Fan Pages and top 10 Twitter users were as follows: Tue, 21 Dec 2010 09:27:45 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Postling-Infographic-Shows-How-Businesses-Use-Social-Mediab7d2ed39bb4edfdaab4cbe37beb43ac9By Brian Anthony Hernandez, BusinessNewsDaily Staff Writer Twitter is the most interactive social-media platform for small businesses, reveals Postling. Statistics compiled by Postling — a website that allows time-strapped entrepreneurs to manage their social-media accounts all in one place — show 50 percent of the comments and replies businesses received while using its tool are from Twitter users, who also are likely their customers. "That's a pretty high number," Alexis Lamster, Postling's vice president of customers, told BusinessNewsDaily. "Twitter is a more engaged and responsive platform than anything else — Facebook included." Tue, 14 Dec 2010 09:13:19 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Social-Media-Marketing-Machines-Bonus-Follow-up-System8cbcc6eb922fddaf53d19a0e46e75c8eSocial Media is still confusing to many. Do you promote yourself? Do you promote your business? Can you talk about business on your personal pages? Is it all a waste of time or can you really generate leads from it? Some rely only on creating a website and expecting to be found. That of course, is not enough. Others try SEO (Search Engine Optimization) to have their site rank. That can be great, and when done properly, it is an effective method for getting your site found, but that is not enough either. Once the site is found, you have to capture the lead and then convert that prospect into a paying customer. Sun, 12 Dec 2010 16:36:07 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Business-Value-of-Social-Media-Managementbd7ccd352e7cf2be9150d7fd95e18edfThe incredible growth of Social Media has added a whole new dimension to Internet Marketing and became an integral part of marketing strategy of every major company. The world of social media is constantly evolving. New services and technologies are being added daily making it hard for most people to keep up the pace. Businesses of all size can no longer afford to ignore Social Media Marketing if they don’t wish to fall below the radar of their online audiences and lose to their competitors who are already deeply involved with social media strategies to engage with their customers. Social media marketing has its own set of rules and in many ways differs from traditional marketing. The main difference is that a business is not strictly focused on how to best sell its product/service, but rather on building relationships through social media communities. Proper development and management of social media campaigns is detrimental to how your business is perceived by your target audience and will tailor your business reputation both online and offline. If you look at the social media as enhanced word of mouth marketing it will become crystal clear to you how powerful it can be. Fri, 3 Dec 2010 11:07:58 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Social-media-marketing-integration-A-slow-development-quickly-proving-to-pay-offedaa6a65b7be3f421b9a07c36f6322a4Brafton just reported that ads in social media are proven to pay off, with 30 million Americans more likely to make purchases with brands that advertise on social sites. Yet, SmartBrief and Summus Limited's Social Media for Business report reveals that marketers may be slow to integrate social media into their overall marketing plans. More than 3.5 million businesspeople from a full range of business sizes were surveyed. The study shows that more than 60 percent of respondents have social media campaigns in place, but the majority are new to the social realm. Wed, 1 Dec 2010 10:57:34 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#The-Goal-of-Social-Marketing502918b850632e775209b0b0fd5af8eaThe Goal of all social marketing is simple: To identify advocates in social media, engage and build relationships with them, and enable them to spread your message virally. This principle is in my mind immutable for any social marketing effort. It’s the reason we are involved in social media for business. And it doesn’t matter if your business is personal branding, small business branding or corporate messaging for the largest companies in the world. All of us who are marketing in social media have this same simple goal. Tue, 30 Nov 2010 09:46:38 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#The-Goal-of-Social-Marketing502918b850632e775209b0b0fd5af8ea-cpThe Goal of all social marketing is simple: To identify advocates in social media, engage and build relationships with them, and enable them to spread your message virally. This principle is in my mind immutable for any social marketing effort. It’s the reason we are involved in social media for business. And it doesn’t matter if your business is personal branding, small business branding or corporate messaging for the largest companies in the world. All of us who are marketing in social media have this same simple goal. Tue, 30 Nov 2010 09:46:38 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#5-Creative-Social-Good-Campaigns-for-the-Holiday-Season9465b4e1eb25fbe5bff2373496039037With the holiday shopping season upon us, it’s common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Here’s a look at five holiday cause marketing campaigns that use social media to win buyers and do good at the same time. Have you come across an inspiring social good campaign in the course of your holiday shopping? Share the details in the comments section. Mon, 29 Nov 2010 09:42:00 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Relevant-Content-Drives-Business-Value2296c43a611bcef097202319d15c4f5bI am not the kind of guy that can predict future shifts in organizational business models or trends in social media like my two colleagues Steve Rubel and David Armano. And, I am clearly not as smart as some of the other awesome people I work with at Edelman. One thing I am pretty good at though is building community. I have been doing it for many years and for many different brands. And, I can only share insights about what is working today. And what works today may or may not necessarily work tomorrow, so please take this with a grain of salt. Now, I hate to say “content is king” for the sake of saying “content is king” because it’s been said almost as many times as “it’s time for brands to join the conversation.” But at the end of the day, content is what pays my bills. Content is everything on the social web — tweets, status updates, ad units, search, billboards, press releases, copy on corporate websites and blogs, etc. But it’s more than just content! Wed, 24 Nov 2010 08:26:57 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#ROI-of-Social-media-marketing018826286ff5f50c8bb089337066417cI recently read a Forrester research by Augie Ray about ROI of Social media marketing. It’s about using a balanced score card approach for measuring social media activities. Using this method to measure marketing activities is probably nothing groundbreaking and one that I am sure some of you have seen before in social or other marketing context. Still, I believe that this report will be useful for anyone wanting to measure the value of social media programs and tools in way that delivers the entire picture. Therefore I have summarized the research and put together key points/learning for your attention. The key point(s) are: 1. ROI has an established and understood meaning – Mon, 22 Nov 2010 08:28:58 -0500 https://www.social-media-mangement.com/transparent_social_media.htmld261dfdf5e0cba312d008cee64c8d811In order for any company, large or small to be successful in the social media marketing world, you must be transparent and let your customers in. Sat, 20 Nov 2010 17:32:18 -0500 https://www.social-media-mangement.com/thelesson.html583e12c59b5b43112750b2841e0d9489Remembering the lesson that our parents taught us akids may go a long way with you social media marketing campaigns Sat, 20 Nov 2010 17:31:35 -0500 https://www.social-media-mangement.com/b28389fef4768f48225e4a2158943611Social Media Management gives you everything you need to increase sales, brand awareness, build trust, increase customer confidence...get your free report '5 Reasons You Need a Social Media Manager Fri, 19 Nov 2010 08:58:59 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Monaco-Media-Forum-The-New-Media-World1eb383e2829ffa09386a5d8450833593"Facebook is a wave. The wave will die down and then I have to paddle out again and find a new wave." So said Werner Brell, Chief Digital Officer of Red Bull Mediahouse GmbH at last week's Monaco Media Forum. While Facebook is more tsunami than wave, speakers and attendees at MMF, hosted by His Royal Highness Prince Albert, agreed that at the intersection of consumers, media and marketing, social media marketing is sweeping through the industry with a force that promises the radical change pundits have been forecasting for decades and traditional television media leaders have been confident is still far in the future. Unfortunately only a small handful of traditional media company executives attended MMF, even though digital media and media agencies were well represented. Tue, 16 Nov 2010 11:42:51 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Business-Embraces-Social-MediaSlowly26017981d2f2a17c71d42f077443b8dbIn 2010, 23% of the Fortune 500 companies in America had a public-facing blog, representing a slow but steady uptake of social media by major companies, according to a new study by the Center for Marketing Research at the University of Massachusetts/Dartmouth. In 2008, the first study in this series, only 16% of companies had a blog and, in 2009, 22% had a blog on their company Web site in order to speak directly with consumers. Not surprisingly, tech companies had a higher social media presence, while insurance, banking and auto companies were less prominent. Generally, larger companies are lagging industry as a whole in speaking directly to consumers. The companies in the 2010 Fortune 500, which is measured by overall revenue, are blogging at a lower rate than companies in the 2010 Inc 500, a list of faster-growing private/entrepreneurial firms. In 2009, for instance, 45% of the Inc 500 had public-facing blogs. Mon, 15 Nov 2010 11:50:57 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Facebook-is-crushing-Yahoo-Microsoft-and-Google-in-ad-sales71c15e6c8b259e3a828fb09487e7a928In today’s “you win some/lose some” category we have, yep, Facebook. We reported earlier about Facebook’s troubles in Japan as it is Twitter who is challenging the local incumbent there for top spot among social networks. But fear not. In the all important metric of “making money,” Facebook is doing just fine, padding its lead as America’s largest online display ad publisher. Fri, 12 Nov 2010 08:11:59 -0500 https://www.social-media-mangement.com/social-media-management-blog.html#Gainey-Suites-Hotel-Develops-Profitable-Online-Marketing-with-Email-Social-Marketing-Group-Landing-Pages-Grows-Business-and-Rates-1-on-TripAdvisora3ad03c22e9ac095488604db24cc1180The Gainey Suites Hotel is a high-end Scottsdale destination that successfully competes head-to-head with some of the most well known resorts in the West. The property developed a large following of loyal guests thanks to its culture of personalized guest service and friendly staff, its recent $3.7M renovation, and its highly effective online social medial marketing strategies. Another advantage is its #1 TripAdvisor rating. Social medial generates hundreds of room nights "Gainey Suites is unique in its market; we are an upscale, intimate alternative to Scottsdale's big box resorts - and we have moved ahead with the help of social medial channels that tell our story," said Rich Newman, general manager of Gainey Suites Hotel. "We rely on NORTHWIND- Maestro PMS for many areas of our online marketing strategy. They make it easy for us to create and implement effective online campaigns." Thu, 4 Nov 2010 18:13:11 -0400 https://www.social-media-mangement.com/EngageinSocialMediaorLoseCustomers.html575e4685a1a67e468ce858d77ce60eabIf you're not prepared to engage in the social maedia marketing scene, then you should be prepared to lose some of your customers to your competition Thu, 4 Nov 2010 18:02:37 -0400 https://www.social-media-mangement.com/social-media-management-blog.html#Social-Media-Marketing-Canadian-Statistics63c04e5c885141261d68c8be90c11409Finally, a company has come along and released a report that includes Canadian statistics about the behaviors and opinions of Canadian business owners, as well as the results they generated as it relates to Social Media Marketing. “Social Success?” was a global survey of business social networking that polled over 15,000 business respondents from the Regus global contacts database, which includes over one million people worldwide. It was conducted in February and March of this year by Marketing UK. Sat, 23 Oct 2010 17:33:25 -0400 https://www.social-media-mangement.com/seling_cycle.html99e395dac1554cb07fbd4fd6336aa685Do you know where the selling should take place in your social media marketing campaign? Mon, 18 Oct 2010 22:34:58 -0400 https://www.social-media-mangement.com/hashtags.html4c7d137e38cd8eb1445e3f9ae5c0c433Learn what #HASHTAGS are and why you should be using them in your social media marketing Fri, 15 Oct 2010 15:23:32 -0400 https://www.social-media-mangement.com/transparent_social_media.htmld261dfdf5e0cba312d008cee64c8d811-cpIt’s no secret that social media marketing is fast becoming a staple in every successful marketing strategy. Some of the largest corporations today are not only implementing, but implementing on a very large scale, their social media marketing campaigns. Pepsi, Dell, Disney, Starbucks, Ford and IBM are some of the big ones now realizing the major benefits of a well planned social marketing campaign. The boom of the social networks like FaceBook, Twitter, LinkedIn along with many others, has allowed these big corporations to really get personal with their customers, and the consumers in their industry…it’s really changed the way some of the largest corporations communicate and do business. Never before has this happened…anywhere. Tue, 5 Oct 2010 13:50:11 -0400 https://www.social-media-mangement.com/social-media-management-blog.html#Social-Media-Is-Now-Used-As-A-Real-Estate-Marketing-Campaigna5109bd34118fd36c01635d2406ad6d9It is undeniable that the Internet is the fastest and most effective way of reaching as much number of people around the globe. It is no surprise then that Internet is also used by different industries to promote their businesses – and the real estate market is not one to be left behind. More than just the World Wide Web, though, the real estate market is also now joining the social media bandwagon. With how hard the real estate industry was hit by the recent economic crisis, real estate agents need a stronger and more effective means of reaching home buyers and sellers. Since more and more buyers and sellers are making Internet an important part of the buy-and-sell process, tech-savvy realtors are joining in on the fun: they have started to connect to clients via the World Wide Web. And some are attesting to its success. Mon, 4 Oct 2010 12:58:56 -0400 https://www.social-media-mangement.com/social-media-management-blog.html#At-Disney-New-Leaders-in-Internet-and-Gaming4b67ab1b0c1d1bab1af65d011f461c58LOS ANGELES — The Walt Disney Company shook up its underperforming Internet and gaming division on Sunday, effectively splitting the unit in two and tapping two outsiders to lead the businesses. James A. Pitaro, vice president of Yahoo Media, and John Pleasants, chief executive of Playdom, a booming social gaming company that Disney bought in July, were named co-presidents of the Disney Interactive Media Group. Their hiring follows the departure on Sept. 24 of Steve Wadsworth as the division president. Mon, 4 Oct 2010 09:45:20 -0400