The New Real Estate Agent of the Social Media Era
It’s no big secret that social networking and social media marketing are fast becoming the biggest and best tool to ad to your over all marketing campaigns. This is true no matter what business you happen to be in. Now real estate agents from all over are beginning to join and benefit from the social networks like FaceBook, Twitter, LinkedIn and more.
Almost every sector was crippled when the economy crashed a couple of years ago…the real estate industry was one of them. Social networking in this industry just makes sense. It’s all about developing a relationship with your clients, then they tend to be clients for a lifetime. With the busy lives that everyone leads today, keeping in touch can be difficult at times. Now real estate agents are finding it easier and easier since the social media revolution began.
You’ve got to give yourself that competitive edge if you hope to stay on top. That means utilizing every opportunity to build and nurture those relationships that will eventually turn into life time customers.
‘Sarah Elle Boggs, a real estate agent, has made it a routine to leave location-based whereabouts tips to the virtual world and to update her Twitter while making a showing of one of the downtown Miami condo towers. Micro-blogging, Facebook updating, and real estate-related application downloading have become just a few of the social media-related activities that Boggs have incorporated into her work. She says it is working so far – she’s had two new clients over Twitter in the last month alone and is now working with a buyer over Facebook.’
Sounds easy, and it’s really not that complicated to get a social media marketing campaign up and running. But the fact of the matter is that you still have to perform the social marketing tasks consistently, on a daily basis. This is where many have trouble, not because they can’t do it, but because they are tied up with the day to day running of their business, along with perhaps a busy family life.
Today, many agents are shifting towards the outsourcing of their social marketing needs. This is a great alternative rather then them trying to find the time to do it them selves. And if you outsource to a qualified virtual assistant or a social media management company, all the posting, tweeting and updating will all be done in exactly the tone and manner of speaking of your personality.
The biggest expense a realtor faces is their marketing costs. It’s one of those industries where the one with the biggest marketing budget can win easily. This is no longer true, due to the boom of social media marketing. Now realtors from all over the world are able to get their name out there, develop long term relationships, and at a fraction of the cost that they used to spend.
A realtors reputation is one of their biggest weapons, so monitoring that reputation on a daily basis is become essential in the digital age.
No matter if you outsource your social media campaign, hire someone internally or you do everything yourself, the fact of the matter is that now is the time to get going on your social media campaign…because you know that your competition already has.
Learn the exact steps for setting up you social media campaign...
10 Essential Questions for Realtors and Brokers to Ask When Setting Up Your Social Media Marketing Campaign
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